According to data released by the China Tourism Research Institute, the demand for summer tourism this year is unprecedentedly strong, and tourists are going further and playing longer outside. Harbin, Changchun, Urumqi, Kunming and other areas with latitudes or altitudes are popular destinations for summer tourism, with a high proportion of foreign tourists. Foreign tourists from some typical destinations in Tibet, Qinghai and Xinjiang once accounted for more than 75%.

During the summer, urban destinations with rich cultural heritage and high convenience are more popular. Concerts, music festivals, etc. are becoming important factors to attract young people to travel, and various festivals and activities have become a new engine to stimulate tourism consumption. "Follow the show to travel", many popular performance venues have become popular check-in places in the local tourism market. Lu Mengxi, president of Meituan Cultural Tourism Research Institute, believes that the performance economy is a specific form of integration of cultural consumption and tourism consumption, and the continuous activity of the performance market is conducive to attracting more tourists and driving the growth of accommodation, transportation, catering and other formats in the region.

Nighttime cultural and tourism spending continues to heat up. According to relevant platform data, since the summer, the search volume of "night tour" has increased by about 80% compared with the same period last year, and the life service categories represented by catering and dine-in, leisure and entertainment have ushered in the peak of all-day consumption at 7 pm.

"Family trip" is one of the important summer travel scenes. According to relevant platform data, in July, the number of hotel bookings related to "parent-child travel" increased by 150% compared with the same period in 2019, the number of "children's meal" group purchase orders increased by nearly 400% year-on-year, and the number of catering outlets providing children's meal services increased by more than 155% year-on-year. Search volume for "family photos" increased by 45% month-on-month.